Hershey’s Seasonal

America’s favorite chocolate brand in seasonal form.

Throughout the year Hershey introduces a variety of new products, from uniquely flavored kisses to seasonally relevant bars and innovations. We developed a consistent system with simple, iconic illustrations and beautiful photography that drives appetite appeal and showcases the products unique differences.

Since its introduction, the new design system has lead to a significant increase in sales.

INNOVATION

The below bars were a new innovation for Hershey. We identified the theme, characters (in collaboration with a great illustrator), product naming, bar molds and wrapper design–all intended to create a fun, interactive play experience for kids.

CREDIT
CREATIVE DIRECTOR: RIETJE BECKER
DESIGN DIRECTOR: LUCIA KELLER
DESIGNERS: LOCKLIN MCKINNON, TAK IKUMA
ILLUSTRATOR: ISABEL SERNA
COMPANY: SOULSIGHT

Hershey Seasonal

Hershey’s Seasonal

America’s favorite chocolate brand in seasonal form.

Since its introduction, the new design system has lead to a significant increase in sales.

INNOVATION

The below bars were a new innovation for Hershey. We identified the theme, characters (in collaboration with a great illustrator), product naming, bar molds and wrapper design–all intended to create a fun, interactive play experience for kids.