Hershey Seasonal Design

America’s favorite chocolate brand is always in season–from uniquely flavored kisses to seasonally relevant bars and innovations. We developed a consistent system with simple, iconic illustrations and beautiful photography that drives appetite appeal and showcases the products’ unique differences.

Since its introduction, the new design system has lead to a significant increase in sales.

Product Innovation

The below bars were a new innovation for Hershey. We identified the theme, characters (in collaboration with a great illustrator), product naming, bar molds and wrapper design–all intended to create a fun, interactive play experience for kids.

CREDIT
Creative Director: Rietje Becker
Design Director: Lucia Keller
Designers: Locklin McKinnon
Illustrator: Isabel Serna
Company: Soulsight