Hi!

Happy Inside is a product innovation that combines a unique combination of ingredients into a microbiome-friendly product. Our goal was to present this new innovation in a way that is scientifically approachable, introducing the products in a way that balances the science with appetite appeal.

The Team

We created a team of friendly wellness experts, a reflection of the consumer target for the product, as ambassadors of the brand–able to communicate the science behind the product in an approachable way. These characters were illustrated and featured across the packaging and promotions for the product.

CREDIT
Creative Director: Rietje Becker
Designer: Janet Lee
Advertising Partner: 360i
Company: Landor