Crafting Sabra

A bold brand world, visual identity and packaging optimization for one of the world’s leading hummus brands

Having recently aligned to an updated brand purpose, Sabra challenged our team to capture the brand’s new focus on care and connection with an evolutionary refresh of the identity and VIS that balanced familiarity with the new outlook.
Having recently aligned to an updated brand purpose, Sabra challenged our team to capture the brand’s new focus on care and connection with an evolutionary refresh of the identity and VIS that balanced familiarity with the new outlook.
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THE RESULT Sabra makes its mark as a one-of-a-kind food company, fueling the world with products that transcend culture to bring people together. The brand continues to disrupt the dips category with vibrant optimism and a heart for nourishment that
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CREDIT
Creative Director: Rietje Becker
Design Director: Jenny Karastas, Josh Weigelt
Company: Soulsight

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